Introduction
Powerline Building Construction is an existing company established and started its operations in 2000 and plans to become the leading provider of concrete formwork and civil works services in the area. This means always having the best and most efficient facilities, processes, and people. To achieve this, Powerline Building Construction is investing in many ways that will pay off in competitive advantages for its customers.
The company's overall strategy will be based on a continuing improvement process of setting objectives, measuring results, and providing feedback to facilitate further growth and progress.
Powerline Building is a Free State Liability company, with principal offices located in in the CBD, Bloemfontein which has performed most of its operations on an uneven climate and surfaces of the neibouring country Lesotho. Powerline Building's management is highly experienced and qualified. Mr. Jeremiah Mokoena leads the management team with over twenty one years of experience in surveying whilst Mr. Hlomohang Shetlane has over ten years in the construction industry.
The Market
The housing industry has proceeded at a red-hot pace for several years running. An all-time record was set in 1998, when 886,000 new-site single family homes were sold. That represented a 10% gain from the robust total of 804,000 homes sold in 1997, and an 8.1% rise from the prior record of 819,000 units in 1977. Single-family housing construction accounted for R48 million of the total R125 million generated in the industry. This makes for an excellent opportunity to expand Concrete Installation operations and gain significant market share in its primary target market segment. The company also plans to focus to a lesser extent on the residential and heavy construction industry, which is also very robust at the moment.
The company plans to rapidly develop marketing alliances with industry leaders and pursue new dimensions of roads constructions, commercial and residential developers. The market strategy is to capitalize on government’s back lock on subsidy and low cost housing by securing city, county, and state and federal government contracts.
Powerline building plans to use a direct sales force, relationship selling, and subcontractors to reach its markets. These channels are most appropriate because of time to market, reduced capital requirements, and fast access to established distribution channels.
|
